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KinderSmile Foundation
A 501 -C3 with a vision to advocate for an increase in optimal oral care access and oral health education for children in underserved communities. In November 2020 KinderSmile was set to open their third location in NJ in Trenton. KinderSmile sought to expand their digital presence in the Trenton area as most of their audience resided in the Northern New Jersey.
The Process
Objectives & Goals
Increase website traffic
Increase website donations
Build Awareness - Trenton Facility & Grand Opening
Outreach Tactics
Share content with a call to action that brings audience to the website to learn more about the foundations and its cause and the impact of donations.
We also strove to share the build of the new facility and build excitement about the Grand Opening.
Solutions
Throughout the campaign our post frequency on social media was 2-3x per week to share project progress, encourage people to donate to the Trenton facility, and gain followers in the Trenton area. We used paid ads to specifically target the Trenton residential area and conducted a “KinderSmile Countdown” for the opening of KSCOHC Trenton.
We also utilized PR methods to invite stakeholders to the Grand Opening and make announcement to local media outlets. Closer to the event we shared an invitation to the Grand Opening and a livestream link for those at home to watch.
Challenges
Kindersmile lacked a consistent digital presence and needed to break into a new target audience demographic.
Outcomes & Growth
$162
Ad Spend
4,135
Reach
59
Link Clicks
25
Page Likes
44
NEW Facebook Likes
25
NEW Facebook Followers
10
NEW Linkedin Followers
11
NEW Instagram Followers
Amya understands the core of social media marketing and how to best use it to outfit and
elevate a brand. She is a leader and creative forward-thinker with an innate ability to
strategically align the appropriate content and visuals with business goals. She is also a great
partner in offering best practices and suggestions connected to her expertise. I must say I am
thoroughly pleased and highly recommend AZ Is Media for all of your marketing needs.
Dr. Nicole McGrath Barnes
Founder & CEO KinderSmile Foundation
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